{"id":7977,"date":"2023-04-28T10:54:24","date_gmt":"2023-04-28T08:54:24","guid":{"rendered":"https:\/\/www.heroes-world.de\/haix-geschichte\/"},"modified":"2024-04-05T12:46:19","modified_gmt":"2024-04-05T10:46:19","slug":"haix-history","status":"publish","type":"page","link":"https:\/\/www.heroes-world.de\/en\/haix-history\/","title":{"rendered":"HAIX: A Hero’s Journey"},"content":{"rendered":"
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[vc_custom_heading text=”HAIX – A HERO’S JOURNEY<\/strong>” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes” css=”%7B%22default%22%3A%7B%22font-size%22%3A%2280px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%2C%22margin-top%22%3A%2280px%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2280px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2260px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2240px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%7D”]
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1935<\/strong><\/h3>\n<\/div><\/div>

Rudelzhausen:<\/strong> Founder Franz Xaver Haimerl, his brother Georg, and their father made shoes and boots together in their base\u0002ment, working entirely by hand.<\/p>\n<\/div><\/div><\/div><\/div>

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Mainburg:<\/strong> Franz Xaver Haimerl established HAIX under its original name, Haimerl. The company\u2019s motto at the time was “A Haimerl shoe on every leg.” Later, Xaver Haimerl decided to combine the first letter of his forename with the first three letters of his surname, and today\u2019s name was born.<\/p>\n<\/div><\/div>

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Fun Fact:<\/strong>
\nThe company was briefly called Haixa, but the name was soon shortened to HAIX.<\/p>\n<\/div><\/div><\/div><\/div>

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Production:<\/strong> Classic women\u2019s and men\u2019s shoes dominate the catalog. In winter, the team produces around 80 pairs of lined boots every day. In summer, they make 300 to 400 pairs of sandals. The production staff consists of one man on the punch and a team of women in charge of edge setting, finishing, and stitching.<\/p>\n<\/div><\/div><\/div><\/div>

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Production:<\/strong> Classic women\u2019s and men\u2019s shoes dominate the catalog. In winter, the team produces around 80 pairs of lined boots every day. In summer, they make 300 to 400 pairs of sandals. The production staff consists of one man on the punch and a team of women in charge of edge setting, finishing, and stitching.<\/p>\n<\/div><\/div><\/div><\/div>

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1971<\/strong><\/h3>\n<\/div><\/div>

At the time of incorporation in the late 1940s, the company had eight employees. A little over two decades later, the team had already grown to 25.<\/p>\n<\/div><\/div><\/div><\/div>

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1972<\/strong><\/h3>\n<\/div><\/div>

HAIX gained its first customers in the Netherlands. As Italian manufacturers entered the market, HAIX shoes were no longer competitively priced.<\/p>\n<\/div><\/div><\/div><\/div>

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1974<\/strong><\/h3>\n<\/div><\/div>

After West Germany defeated the Dutch team in the FIFA World Cup, orders from the Netherlands stopped. The HAIX brand had to switch to contract manufacturing and disappeared from the market entirely.<\/p>\n<\/div><\/div>[vc_raw_html]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[\/vc_raw_html]<\/div><\/div>

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1976<\/strong><\/h3>\n<\/div><\/div>

The production department began to manufacture cross-country ski boots and hiking boots for Meindl and other clients. This brought new expertise, such as manufacturing with GORE-TEX, into the company. Meindl soon moved its production abroad, as Germany became too expensive.<\/p>\n<\/div><\/div><\/div><\/div>

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1976<\/strong><\/h3>\n<\/div><\/div>

The production department began to manufacture cross-country ski boots and hiking boots for Meindl and other clients. This brought new expertise, such as manufacturing with GORE-TEX, into the company. Meindl soon moved its production abroad, as Germany became too expensive.<\/p>\n<\/div><\/div><\/div><\/div>

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1978<\/strong><\/h3>\n<\/div><\/div>

After being called out to HAIX three times in a single year, the fire brigade demanded something in return: Xaver Haimerl\u2019s son Ewald became a firefighter. He still worked in rubber boots.<\/p>\n<\/div><\/div><\/div><\/div>

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1978<\/strong><\/h3>\n<\/div><\/div>

After being called out to HAIX three times in a single year, the fire brigade demanded something in return: Xaver Haimerl\u2019s son Ewald became a firefighter. He still worked in rubber boots.<\/p>\n<\/div><\/div><\/div><\/div>

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Lace-up firefighting boots instead of rubber boots \u2013 wouldn\u2019t that be great? An idea was born. The development took many years, a lot of material, and multiple visits to the patent office.<\/p>\n<\/div><\/div><\/div><\/div>

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Lace-up firefighting boots instead of rubber boots \u2013 wouldn\u2019t that be great? An idea was born. The development took many years, a lot of material, and multiple visits to the patent office.<\/p>\n<\/div><\/div><\/div><\/div>

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1992<\/strong><\/h3>\n<\/div><\/div>

Ewald Haimerl took over the management of HAIX. Contract manufacturing orders declined rapidly at the time. The company had to make a decision: Build something new or shut up shop. Haimerl launched the FIRE FIGHTER, a true innovation: The first firefighter boot made from leather, engineered with GORE-TEX.<\/p>\n<\/div><\/div><\/div><\/div>

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1994<\/strong><\/h3>\n<\/div><\/div>

HAIX\u2019s first Interschutz appearance: Most stands were homemade, and the company shared a space with another exhibitor to save money.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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1995<\/strong><\/h3>\n<\/div><\/div>

HAIX spent the next 20 years producing shafts in Saxony, working with the Eppendorfer Schuhfabrik in what used to be the GDR. This protected jobs in the area.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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More and more employees joined the company. HAIX expanded its production area to 4,400 square meters by purchasing a former hop storage facility.<\/p>\n<\/div><\/div>

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The company\u2019s visibility began to grow, and even high-profile politicians were seen wearing its innovative shoes.<\/p>\n<\/div><\/div><\/div><\/div>

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More and more employees joined the company. HAIX expanded its production area to 4,400 square meters by purchasing a former hop storage facility.<\/p>\n<\/div><\/div><\/div><\/div>

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The company\u2019s visibility began to grow, and even high-profile politicians were seen wearing its innovative shoes.<\/p>\n<\/div><\/div>

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Product evolution:<\/strong> The FIRE FIGHTER gave way to the FIRE FLASH. More and more potential customers, including companies from the United States, inquired about HAIX shoes at INTERSCHUTZ. HAIX started working with Croatian suppliers to expand its capacity.<\/p>\n<\/div><\/div><\/div><\/div>

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2002<\/strong><\/h3>\n<\/div><\/div>

United States:<\/strong> HAIX attended its first US trade fair – with two people: SALES FORCE 1.<\/p>\n<\/div><\/div>

2003<\/strong><\/h3>\n<\/div><\/div>

Lexington, Kentucky:<\/strong> HAIX opened its Kentucky site to strengthen its presence in the US market. Two decades later, the team had grown to 40 employees, raising the company\u2019s profile across the US and Canada.<\/p>\n<\/div><\/div><\/div><\/div>

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Mainburg:<\/strong> HAIX kept growing. A new administrative office was built at the headquarters in Mainburg. For the first time, HAIX\u2019s appearance at INTERSCHUTZ in Leipzig was an enormous hit. As it launched the FIRE HERO, tens of thousands of visitors flocked to its stand.<\/p>\n<\/div><\/div>

Mala Subotica:<\/strong> A new factory opened in Mala Subotica. HAIX remained in charge of the production. The company also launched a training initiative in collaboration with the Croatian government: HAIX campaigned for the introduction of a dual apprenticeship system to boost the prospects of young people in a region lacking in infrastructure.<\/p>\n<\/div><\/div>[vc_raw_html css=”%7B%22default%22%3A%7B%22margin-bottom%22%3A%22-40px%22%7D%7D”]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[\/vc_raw_html]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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2013<\/strong><\/h3>\n<\/div><\/div>

HAIX\u2019s European production sites manufactured 3,300 pairs of shoes every day, including the newly launched BLACK EAGLE Safety.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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2014<\/strong><\/h3>\n<\/div><\/div>

HAIX began to promote the firefighting sport in Germany and sponsored the competition tower.<\/p>\n<\/div><\/div><\/div><\/div>

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2014<\/strong><\/h3>\n<\/div><\/div>

HAIX began to promote the firefighting sport in Germany and sponsored the competition tower.<\/p>\n<\/div><\/div><\/div><\/div>

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2015<\/strong><\/h3>\n<\/div><\/div>

Hanover:<\/strong> A long queue formed around the HAIX stand at INTERSCHUTZ as the new FIRE EAGLE attracted crowds of visitors. The HAIX flagship store opened in Hockenheim. The company reached many milestones in this year, as over a million pairs of shoes were produced in a single year for the first time and the number of employees exceeded 1,000.<\/p>\n<\/div><\/div>[vc_raw_html]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[\/vc_raw_html]<\/div><\/div><\/div>

2017<\/strong><\/h3>\n<\/div><\/div>

HAIX opened its logistics center in Mainburg, allowing it to deliver its products all over the world. The facility has a capacity of more than 320,000 pairs of shoes across 4,800 square meters.<\/p>\n<\/div><\/div><\/div><\/div>

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Mainburg:<\/strong> HAIX World in Mainburg opened, and the CONNEXIS Safety \u2013 the first safety shoe that stimulates the fascia \u2013 was launched.<\/p>\n<\/div><\/div>

Managing Director Ewald Haimerl passed away suddenly, leaving the company reeling. Michael and Tanja Haimerl took over, becoming the third generation of the Haimerl family to run HAIX.<\/p>\n<\/div><\/div><\/div><\/div>

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2020<\/div>\n

HAIX merged with Wahler, a clothing manufacturer from Lower Bavaria, to boost its workwear segment.<\/p>\n<\/div><\/div>

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The HAIX Tower 2.0 is the centerpiece of the Firefit Championships. It only takes a few minutes to erect the hydraulic tower, which is twelve meters tall. Two fixed staircases connect its three levels.<\/p>\n<\/div><\/div><\/div><\/div>

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2022<\/strong><\/h3>\n<\/div><\/div>

INTERSCHUTZ finally returned after the pandemic, and the event was a roaring success. HAIX expanded its production capacity further, as the new Serbian factory began to make shafts.<\/p>\n<\/div><\/div><\/div><\/div>

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Across all sites, HAIX manufactures 8,630 pairs of shoes every day. It made around 1.7 million pairs in 2022. In the USA, major fire departments in Los Angeles, New York, and Chicago \u2013 as well as the New York State Police \u2013 use HAIX products.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div>

Across all sites, HAIX manufactures 8,630 pairs of shoes every day. It made around 1.7 million pairs in 2022. In the USA, major fire departments in Los Angeles, New York, and Chicago \u2013 as well as the New York State Police \u2013 use HAIX products.<\/p>\n<\/div><\/div>

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<\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"HAIX - A HERO'S JOURNEY\" font_container=\"tag:h1|text_align:left\" use_theme_fonts=\"yes\" css=\"%7B%22default%22%3A%7B%22font-size%22%3A%2280px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%2C%22margin-top%22%3A%2280px%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2280px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2260px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2240px%22%2C%22font-family%22%3A%22Univers%20LT%20Std%2075%20Black%22%2C%22font-weight%22%3A%22900%22%7D%7D\"]1935 Rudelzhausen: Founder Franz Xaver Haimerl, his brother Georg, and their father made shoes and boots together in their base\u0002ment, working entirely by hand. 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The company\u2019s motto at the time was “A Haimerl...","protected":false},"author":2,"featured_media":6661,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7977","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHAIX - A shoemaker's hero's journey<\/title>\n<meta name=\"description\" content=\"The history of HAIX is a hero's journey with highs and lows. 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